V60 BRAND
PURE IMAGINATION
Giving you the freedom to express
whatever you can imagine
The Core Tenets of the V60 Brand
Our mission for the V60 is to provide you with the freedom to express yourself through coffee. We believe that the V60 is a device that is easy to use, limited by nothing but your own imagination.
Our V60 has the power to connect people. We are thrilled to support the thriving specialty coffee community, where people can share their knowledge and the delicious recipes discovered through experimentation.
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Ease of Expression
There is a perfect recipe for every barista and every
bean. The V60 helps you bring out the best in your
coffee intuitively and with ease.
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Brewed By Hand
No machine can match the beauty of a human being
pouring their heart and soul into their creation. Our
manual brewing tools help coffee lovers craft that
special brew like only they can make it.
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Sharing Community
The coffee community is filled to the brim with
talented people who want to share their knowledge,
creations and recipes.
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Quality Instruments
Quality tools are necessary to produce quality art.
They must of course be durable and practical, but we
also believe that beautiful design plays an important
part in heightening the enjoyment of the brewing
process.
The Five Elements of the V60 Series
The V60 Series has a very special place among our product line-up.
All products with the V60 branding feature the following five design principles.
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HARIO Original
Designed by HARIO (not white label), with a
distinctive design that is unique to HARIO.
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Shared Design Sense and
Timeless FunctionalityThe product shares shapes, contours and finishes
with other V60 Series products, like for example
the HARIO Wave. The design philosophy we follow is
‘functionality first, with simple yet striking designs’.
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Compatible with V60 Dripper
All products in the V60 Series can be used with our
number one pour-over experience: the V60 Dripper.
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Designed in Japan
The V60 Series is designed in Japan.
There can be some exceptions per product,
but research and development always takes
place in Japan.
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Professional Standard
Products must be durable and functional.
V60 Series items are up to the standards demanded by
professional baristas.
Exquisite craftsmanship produces exquisite products.
We are extremely proud of the craftmanship that allows us to create
high quality products that help enrich your daily life.
V60 means freedom.
It means that anyone can brew
Whether you are a professional barista,
or just Starting your coffee journey,
you can brew your coffee
just the way you like it.
Enjoy your favourite coffee beans,
whether they are roasted light or dark,
single origin or blended…
You decide.
The only limit to brewing your favourite
cup of coffee is your imagination.
That is the power of V60,
and the coffee community.
OUR NEW V60 SERIES LOGO
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The white box represents glass; a material that
has shaped HARIO’s history. -
The left part represents our high-quality products, crafted by
professionals. -
The splash on the right represents the freedom that the V60
offers. -
This is the new symbol of the HARIO V60.
With this new logo, we aim to express our craftmanship,
and the freedom offered by the V60.
V60 SERIES COLOURS
DRIPPERS
The coffee-colour represents the coffee that you brew
with your V60.
PAPERS
The green colour represents the forests, which provide
the materials for our filter paper.
KETTLES
The blue colour represents the water poured from the
kettle.
PURE IMAGINATION
Brew whatever you can imagine with the V60.
Our premium line provides you with the freedom and
control to express yourself fully through your
favourite coffee.
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